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Toyota "After the Nudge" Podcast
with CNN's Soledad O'Brien

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Toyota Tacoma shoot on location in Los Angeles. 

"Everything is figureoutable."

I’m a Chicago-based integrated producer and campaign program manager with extensive experience leading 360° marketing campaigns and productions across broadcast, digital, social, and experiential activations.

I specialize in transforming ambitious creative visions into streamlined, on-budget, and high-impact campaigns for top-tier clients such as
Toyota, McDonald’s, Comcast, Google, and Walmart.

As a go-to agency leader, I excel at managing complex campaign productions and aligning cross-functional teams—ensuring creative teams, account managers, media planners, and external production vendors operate in sync to maximize impact. I’ve seen the movie before, I know how it ends, and I use my experience to guide teams through the suspenseful moments in between.

 

With experience managing budgets ranging from $15K to $4M, I ensure clear and effective communication between account, creative, and client stakeholders.

My approach isn’t just about executing projects. It’s about mentoring and fostering collaboration, optimizing workflows (working on Toyota, they say "kaizen," there is no best, only better), and ensuring that every campaign tells a powerful story that resonates with culture.

From project intake and resource allocation to budget scoping, staffing, task management, bidding vendors, and final delivery, I
oversee every detail to ensure seamless execution.

 

I’ve led major productions, including:

• 𝗧𝗼𝘆𝗼𝘁𝗮 𝗧𝗮𝗰𝗼𝗺𝗮 𝟮𝟬𝟮𝟱 𝗹𝗮𝘂𝗻𝗰𝗵 – Managed a five-day production featuring 20 spots and social assets, 15 talent, and locations ranging from the desert to Disney Studios to downtown LA.

• 𝗚𝗼𝗼𝗴𝗹𝗲 𝗗𝘂𝗼’𝘀 “𝗟𝗼𝘃𝗲 𝗟𝗶𝗯𝗲𝗿𝗮𝘁𝗲𝘀” 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 – Produced a poignant campaign featuring the iconic voice of Maya Angelou.

• 𝗠𝗰𝗗𝗼𝗻𝗮𝗹𝗱’𝘀 𝗿𝗲𝘁𝗮𝗶𝗹 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 – Spearheaded quick-turn retail initiatives across broadcast, social, digital, and audio platforms.

Beyond production, I’m passionate about leveraging emerging technologies to push creative boundaries. I stay ahead of the curve by integrating AI tools like Midjourney, Sora, ChatGPT, and Gemini into my workflow—enhancing efficiency and unlocking new creative possibilities.

 

Core Values: 

• I thrive in cross-functional leadership and keeping teams aligned. A great producer isn’t just about timelines and budgets—it’s about creating the right conditions for creativity to thrive. I ensure agency, client, and production partners are always in sync, turning complex projects into smooth-running operations.

• I bring a relentless solutions-driven mindset. Things will go wrong—weather, talent, budgets, rogue celebrities—but I believe everything is figureoutable. My job is to clear the roadblocks so creative teams can do their best work.

 

• I'm a creative catalyst. I don’t just execute ideas—I elevate them. Whether it’s finding unexpected production efficiencies, leveraging new technologies, or pushing for that extra 10% that takes a project from good to unforgettable, I’m always looking for ways to push creative boundaries while delivering on time and on budget.

Experience:

• Digital Content Producer — TruStage Financial Group, Chicago, IL. (2025 - Present)

Senior Integrated Producer — Burrell Communications Group, Chicago IL. (2011-2024) 

 

• Producer & Project Manager — J. Walter Thompson (JWT), Chicago, IL. (2010 - 2011)

• Creative Producer — Method Engine, Chicago IL. (2008 - 2010)

• Associate Producer & Casting Director — Critical Mass, Chicago IL. (2005 - 2008)

 


𝗙𝘂𝗻 𝗙𝗮𝗰𝘁𝘀:
 

• I share a birthday with Walt Disney (December 5th), and like him, I’m committed to turning big ideas into reality.

• Treviso, my last name, is a city in Northern Italy near Venice—an apt metaphor for my love of bridging creative cultures.

Affliations

IMDb Profile

 

Associate Member

 

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Writing Graduate

 

World Wildlife Fund
Panda Ambassador

 

© 2026 Carlo Treviso

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